Blue

#261cf4

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

Blue is a mid blue that reads balanced. A mid blue this balanced is a workhorse for corporate identity. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Blue color values

Every conversion for #261cf4, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#261cf4
RGB38, 28, 244
HSL243, 91%, 53%
HSV243, 89%, 96%
CMYK84%, 89%, 0%, 4%
Lab33.51, 71.29, -99.63
XYZ17.54, 7.77, 86.16
Decimal2497780
Web safe#3333ff
Pantone2736 C
Pantone2736 CHex#261cf4Rgb38 28 244Cmyk84 89 0 4Lab34 71 -100Darker#0b067bDeep#1209bfLighter#6e68f0

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 84, 89, 0, 4.

The same color needs a different cmyk build depending on the paper. Here is #261cf4 on both.

Coated stockgloss or silk, C
84 89 0 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
81 86 4 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #261cf4 straight into your stylesheet.

.background { background-color: #261cf4; }
.text { color: #261cf4; }
.border { border: 2px solid #261cf4; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #261cf4 against black and white text, measured to the WCAG standard.

Textwhite text on this color
8.22:1
AApass · AA largepass · AAApass
Textblack text on this color
2.55:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #261cf4 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #261cf4 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #261cf4 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #261cf4 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.