Medium blue

#1908b0

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

This is Medium blue, a vivid blue at 246 degrees. Deep blues like this anchor serious, established brands. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Medium blue color values

Every conversion for #1908b0, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#1908b0
RGB25, 8, 176
HSL246, 91%, 36%
HSV246, 95%, 69%
CMYK86%, 95%, 0%, 31%
Lab22.0, 58.26, -79.28
XYZ8.32, 3.51, 41.31
Decimal1640624
Web safe#000099
Pantone2738 C
Pantone2738 CHex#1908b0Rgb25 8 176Cmyk86 95 0 31Lab22 58 -79Darker#08033bDeep#0f056cLighter#2c17e8

Shades of medium blue

Tints of medium blue

Colors that go with medium blue

Medium blue in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 86, 95, 0, 31.

The same color needs a different cmyk build depending on the paper. Here is #1908b0 on both.

Coated stockgloss or silk, C
86 95 0 31
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
83 91 4 37
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #1908b0 straight into your stylesheet.

.background { background-color: #1908b0; }
.text { color: #1908b0; }
.border { border: 2px solid #1908b0; }

How medium blue looks on light and dark

Medium blue and accessibility

Contrast ratios for #1908b0 against black and white text, measured to the WCAG standard.

Textwhite text on this color
12.33:1
AApass · AA largepass · AAApass
Textblack text on this color
1.70:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #1908b0 against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #1908b0 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #1908b0 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #1908b0 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.