Blue

#173aeb

Hex, rgb, cmyk and Pantone values for blue, with shades, tints, matching colors and free print quality patterns.

This is Blue, a vivid blue at 230 degrees. A mid blue this balanced is a workhorse for corporate identity. Warm oranges and ambers opposite it add energy and grey keeps it professional.

Blue color values

Every conversion for #173aeb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#173aeb
RGB23, 58, 235
HSL230, 84%, 51%
HSV230, 90%, 92%
CMYK90%, 75%, 0%, 8%
Lab36.38, 55.18, -89.77
XYZ16.86, 9.21, 79.49
Decimal1522411
Web safe#0033ff
Pantone2728 C
Pantone2728 CHex#173aebRgb23 58 235Cmyk90 75 0 8Lab36 55 -90Darker#09196aDeep#0f29acLighter#6077e9

Shades of blue

Tints of blue

Colors that go with blue

Blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 90, 75, 0, 8.

The same color needs a different cmyk build depending on the paper. Here is #173aeb on both.

Coated stockgloss or silk, C
90 75 0 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
87 73 4 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Blue in css

Copy #173aeb straight into your stylesheet.

.background { background-color: #173aeb; }
.text { color: #173aeb; }
.border { border: 2px solid #173aeb; }

How blue looks on light and dark

Blue and accessibility

Contrast ratios for #173aeb against black and white text, measured to the WCAG standard.

Textwhite text on this color
7.39:1
AApass · AA largepass · AAApass
Textblack text on this color
2.84:1
AAfail · AA largefail · AAAfail

Use white text on this color for readable body copy. To test #173aeb against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Blue on a business card, sticker and pattern

A quick look at how #173aeb sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn blue into a seamless pattern

Four patterns built from #173aeb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from blue, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #173aeb is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.