Medium blue

#1717ad

Hex, rgb, cmyk and Pantone values for medium blue, with shades, tints, matching colors and free print quality patterns.

Medium blue is a deep blue that reads serious. Deep blues like this anchor serious, established brands. It pairs with warm neutrals for balance, or with a brighter accent for contrast.

Medium blue color values

Every conversion for #1717ad, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#1717ad

RGB23, 23, 173

HSL240, 77%, 38%

HSV240, 87%, 68%

CMYK87%, 87%, 0%, 32%

Lab23.04, 52.68, -75.74

XYZ8.2, 3.81, 39.84

Decimal1513389

Web safe#000099

Pantone2738 C

Shades of medium blue

#15159e #131390 #111181 #0f0f73 #0d0d64 #0b0b55 #090947 #070738 #06062a #04041b

Tints of medium blue

#1a1ac7 #1e1ee1 #3838e5 #5252e8 #6d6dec #8787ef #a1a1f2 #bbbbf6 #d5d5f9 #efeffd

Colors that go with medium blue

Complementary#adad17 Analogous#1762ad Analogous#6217ad Triadic#ad1717 Triadic#17ad17 Split complementary#ad6217 Split complementary#62ad17

Medium blue in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 87, 87, 0, 32.

The same color needs a different cmyk build depending on the paper. Here is #1717ad on both.

Coated stockgloss or silk, C

87 87 0 32

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

84 84 4 38

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Medium blue in css

Copy #1717ad straight into your stylesheet.

.background { background-color: #1717ad; }
.text { color: #1717ad; }
.border { border: 2px solid #1717ad; }

How medium blue looks on light and dark

Sample text on black

Sample text on white

Text on this color

Medium blue and accessibility

Contrast ratios for #1717ad against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #1717ad against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Medium blue on a business card, sticker and pattern

A quick look at how #1717ad sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around medium blue? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn medium blue into a seamless pattern

Four patterns built from #1717ad and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from medium blue, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #1717ad come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.