What fonts pair with Schibsted Grotesk?

Schibsted Grotesk works well alongside Noto Serif for newsroom websites where you need display typography that holds up against body content. The library has other curated combinations if you want to explore further.

Is Noto Serif good for body text?

Yes. Noto Serif is designed for sustained reading and pairs cleanly with Schibsted Grotesk as the heading face. You can preview Noto Serif with your own text to confirm it fits the project.

Newspaper

Schibsted GroteskNoto Serif

Q: Where does the Schibsted Grotesk and Noto Serif pairing work best?

This pairing fits newsroom websites, subscription publications, independent media. Schibsted Grotesk was designed for the largest media group in Scandinavia; Noto Serif is Google's reading-grade serif calibrated for digital body. See the use cases above for specific guidance on how to deploy Schibsted Grotesk and Noto Serif together.

Schibsted Grotesk's editorial weight handles publication headlines; Noto Serif provides reliable body type across languages and platforms.

Saturday edition.From the news desk

A weekend's worth of reading.

The Saturday paper is twice the size of the daily and arrives on the doorstep before breakfast. The pairing carries the lead news, the long features, the sports pages, the back-page essay, and the listings. The Sunday supplement adds another sixteen pages of culture coverage in the same hand.

By the news desk

Press.

Set in Schibsted Grotesk, with body in Noto Serif.

The Saturday edition runs forty-eight pages on newsprint, the Sunday supplement adds another sixteen on a heavier coated stock. The pairing handles every part of the page, from the masthead at thirty-six points to the agate at six.

“A great paper has one voice across forty-eight pages. The pairing is what makes that possible.”

From the design director

Weekend edit

What we run on Saturdays

Saturday is the longest read of the week. We run the long investigation, the long feature, the long opinion, and the long review. The reader has the time, and the format earns its place by giving them the depth they came for.

Saturday. News.

1,247

subscribers this week

$42.10

average order value

98.6%

on-time delivery

Numerals matter. Schibsted Grotesk’s figures sit cleanly alongside Noto Serif in tabular contexts and reading text both. You can use them in dashboards, annual reports, and pricing tables without retreating to a separate face.

Try your own text

Morning Edition

The day's reporting, in long form. A digital paper for readers who want context, not just headlines.

Schibsted GroteskNoto Serif Compare with other fonts →

The pairing, in detail

A side-by-side study of Schibsted Grotesk and Noto Serif.

Two fonts, line by line. Designer, foundry, year, classification, weights, and the background that explains why they read together the way they do. The Schibsted Grotesk font pairing with Noto Serif is one of the curated combinations on this site, drawn from a library of over two hundred Google Fonts.

Schibsted Grotesk

Full font page →

Designer: Bakken & Bæck
Foundry: Bakken & Bæck
Released: 2023
Origin: Norway
Category: Sans Serif
Classification: Grotesque sans serif
Weights: 6 weights plus italic
Styles: Regular, Italic
Background: Designed by Bakken & Bæck for the Schibsted media group as a digital-first typeface.
License: SIL Open Font License

Noto Serif

Full font page →

Designer: Google
Foundry: Not on record
Released: 2012
Origin: Not on record
Category: Serif
Classification: Transitional serif
Weights: 9 weights plus italic
Styles: Not on record
Background: Companion serif toNoto Sans, supporting hundreds of scripts.
License: SIL Open Font License

On a finished product

Schibsted Grotesk and Noto Serif on a business card.

A real-world specimen of the pairing in print. The wordmark uses Schibsted Grotesk for its display character; the contact details use Noto Serif for reading scale.

studioapplied

studio applied.

interior architecture, set design and scenography

by Elona

+44 7700 483 921

hello@studioapplied.co.uk

14 Redchurch Street

Shoreditch, London

E2 7DP

United Kingdom

Why this pairing works

Schibsted Grotesk was designed for the largest media group in Scandinavia; Noto Serif is Google's reading-grade serif calibrated for digital body. The pairing reads as quality newsroom - contemporary headline voice, neutral reading texture that works across devices.

If you want to dig deeper into how to combine type, the best Google Fonts guide and the typography rules page cover the principles in detail. Both Schibsted Grotesk and Noto Serif are free Google Fonts under the SIL Open Font License.

Best uses for Schibsted Grotesk and Noto Serif

Where this pairing actually ships in real design work:

Newsroom websites Schibsted Grotesk for headlines, Noto Serif for article body.
Subscription publications Schibsted Grotesk for navigation, Noto Serif for stories.
Independent media Schibsted Grotesk for the masthead, Noto Serif for the body.
Investigative journalism Schibsted Grotesk for headlines, Noto Serif for the report.
Long-form opinion Schibsted Grotesk for the title, Noto Serif for the essay.

Want to see this pairing on a real product? Apply it to business cards with Schibsted Grotesk for the name and Noto Serif for the role and contact, or test it on custom stickers for brand applications.

Related pairings

Other curated pairings that share the same design intent:

Frequently Asked Questions

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Schibsted Grotesk&Noto Serif