
Rachael Nicholson
Rachael Nicholson is a freelance writer, editorial manager, and head of community in the marketing space. She has 9 years of marketing experience, including a stint as a graphic designer before specializing in SEO and content. With a background in Illustration, Rachael helps non-creative folks understand why creative concepts matter to their businesses and how to put them into practice.
About Rachael
Rachael Nicholson has 9 years of experience in the marketing industry. During this time, she’s designed business cards, put together websites, and created pull-up banners for in-person events… That was all before leaping feet-first into freelance writing, content strategy, and content management across various creative niches.
The thread that weaves every step in Rachael’s marketing adventure together? Helping small businesses to understand the marketing and design concepts that actually matter to them. Rachael now writes about brand identity and design for respected publications like HubSpot (and regularly jokes that she’s finally putting her Illustration Degree to good use.)
When not working, you’ll find her spending as much time as possible with her son. And when she’s not with her little one, she’s cramming in a yoga session, exploring nature, or loading up Procreate.



